Social Media Image Submission

Ride Bikes, Have Fun, Take Great Pictures!

Photo Guidelines:

• Reference always up-to-date photo size requirements for different social platforms and uses here.
  • Keep in mind aspect ratios (portrait - 1:2, horizontal - 2:1, square - 1:1) 
    • Generally, smartphone quality pictures will work for everything, pending lighting.
    • Not sure if it will work? Check the image on Landscape
• Do not submit photos that feature competitor brand jerseys or bike brands 
• Do not edit photos before submitting (to keep resolution high).

Posting Guidelines:

• Reference location, people, and photo credit if applicable.
• Use relevant hashtags, but don’t overdo it… less is more, 5 is usually more than enough
  • Hashtag Guide

Maintenance:

• Prompt responses on comments and questions.
• Interact and like posts CUSA is tagged in
• Like and comment on other relevant posts

Branding / Brand Voice:

• Use “we” or “us” instead of “I”
• Use proper grammar and spelling unless slang is appropriate for the response (ex: it was fun hangin’ out at Sky Park!)
• Friendly and inclusive voice.
• Never engage in argumentative comments.
• Avoid social media abbreviation / slang unless highly relevant to the content (IDK, RN, IRL, LOL, OMG…)
• Images with imposed text (memes, sale announcement, closure announcement...) should generally be avoided, but can be used with CUSA's brand fonts and colors.
  • Imposed text images cannot be used to advertise on Facebook or Instagram. 
  • Brand fonts are mainly Brush Script and Eurostile