Social Media Image Submission
Ride Bikes, Have Fun, Take Great Pictures!
Photo Guidelines:
- Reference always up-to-date photo size requirements for different social platforms and uses here.
- Keep in mind aspect ratios (portrait - 1:2, horizontal - 2:1, square - 1:1)
- Generally, smartphone quality pictures will work for everything, pending lighting.
- Not sure if it will work? Check the image on Landscape
- Keep in mind aspect ratios (portrait - 1:2, horizontal - 2:1, square - 1:1)
- Do not submit photos that feature competitor brand jerseys or bike brands
- Do not edit photos before submitting (to keep resolution high).
Posting Guidelines:
- Reference location, people, and photo credit if applicable.
- Use relevant hashtags, but don’t overdo it… less is more, 5 is usually more than enough
Maintenance:
- Prompt responses on comments and questions.
- Interact and like posts CUSA is tagged in
- Like and comment on other relevant posts
Branding / Brand Voice:
- Use “we” or “us” instead of “I”
- Use proper grammar and spelling unless slang is appropriate for the response (ex: it was fun hangin’ out at Sky Park!)
- Friendly and inclusive voice.
- Never engage in argumentative comments.
- Avoid social media abbreviation / slang unless highly relevant to the content (IDK, RN, IRL, LOL, OMG…)
- Images with imposed text (memes, sale announcement, closure announcement...) should generally be avoided, but can be used with CUSA's brand fonts and colors.
- Imposed text images cannot be used to advertise on Facebook or Instagram.
- Brand fonts are mainly Brush Script and Eurostile